Catalogue

Catalogue printing

Producing catalogues is a fairly sought-after service in the field of printing. This is because the product is advertising, informational and educational in nature. As a rule, catalogue printing is ordered by large companies, in whose interest it is to provide a potential client with the full list of goods and services along with their brief specifications. In addition, the catalogue includes their prices as well as the company's contact phone numbers and addresses.
Types of catalogues
Professionals conventionally divide the products into several types:
1. A catalogue whose task is to promote products. It contains all the information about the goods, but for the most part it is precisely in such a publication that one can find information about the company producing the goods as well as about the dealers distributing them.
It looks like a standard representative of its series of print publication — bulky, printed on dense glossy paper. A catalogue can be bound in several ways: with thermal adhesive printing, with staples or with spirals.
2. The production of advertising catalogues is considered to be in demand in Kyiv. Such products contain more detailed information about the goods, the service and its manufacturer in a brief form. The numbers of licences and certificates are additionally indicated. The publications can be updated at a certain frequency. Printing this type of catalogue is similar to other types.
3. The next sought-after type of catalogue is rightly considered to be the exhibition catalogue. Printing such a catalogue is usually needed by the date a particular exhibition opens. It contains only information about the goods on display at the exhibition.
4. There is a mail-order catalogue containing information about the goods, their approximate cost and the company. Such a publication can subsequently be sent by post.
The production process
Unlike other types of print product, catalogue printing begins with a clear idea of what it should contain and in what order. Special attention is paid not only to the context but also to the graphic images.
Next comes design development. A professional evaluates all the available information and makes sketches that will subsequently be agreed with the customer. At this stage the main point becomes the cover, since it is precisely the cover that is the appealing moment for a potential consumer.
Laying out the publication takes place in several stages. The maximum number of specialists is involved in this process. These are proofreaders, whose duty is the correct and literate formatting of the texts; designers, who reproduce the catalogue sketches again. The sketch they choose must be approved by the customer.
The printing method is determined by the urgency of the order as well as by its print run. Digital printing is the most acceptable, since it allows a high-quality image to be obtained. Moreover, digital printing is convenient in that a large print run of products is produced in a short time.
Post-print finishing is necessary. It is strictly controlled, since the goodwill of potential buyers of the advertised goods depends on the neat appearance and the convenience of the binding.