A brief look at how to put together leaflet-flyers.
One of the most popular advertising methods today is the leaflet-flyer. They are handed out on the streets, in the metro, in underpasses — anywhere it is possible. More often than not, they inform a person about some upcoming event or about a promotion being held, and they also promise the holder of the flyer certain bonuses: discounts on particular goods or services, or free entry to an event. In addition, leaflet-flyers are perfect for advertising a new product, or for setting your product a head above the rest and highlighting the main advantages of events.
The main task of this kind of advertising is to attract as many people as possible to a particular promotion or event. Printing leaflet-flyers is today one of the cheapest and most effective forms of advertising.
But first you need to grab attention. To do this, you should above all compose competent text that is easy to take in. You should also create a vivid design for the future flyers. The format should be small — A6 and A5 are ideal, or, at a pinch, a euro-flyer of 210x100 mm. Coated paper with a density of 80–300 g/m2 works well. On top of that, you need to decide whether the printing will be single-sided or double-sided.
A great advantage of this kind of printing is how cheap it is. If you need an inexpensive yet high-quality form of advertising, you should look into offset printing. Likewise, if you need a small print run in a short time, you can make use of digital printing. And as a budget option — a 100x100 leaflet.
Regardless of the quality of the text, the design of the leaflet, the complexity of the post-press finishing, or whether the work is done on coated or offset paper — what you get in the end is a bright and colourful flyer. In addition, lamination and die-cutting can be applied to it to make the advertising brochure even brighter and more eye-catching.
The cost of a print run will always depend on several factors: the format of the leaflet, the chosen type of paper, the print quality and the post-press finishing elements. However, in every case you can find the perfect combination of price and quality for you, to make the "life" of your leaflet as effective as possible. After all, sadly, flyers do not "live" long. Nevertheless, designers put in every effort to make them high-quality and memorable, striving to give them that very tone thanks to which the flyer's lifespan turns out to be as effective as possible.
For good flyer effectiveness, any means will do — from the company logo to a logo created specially for the event. Everything is limited only by your imagination. Colourful and lively flyers will help you hook clients, especially those who genuinely care about various discounts and promotions. Moreover, the brighter and more attractive the design, the higher the likelihood that those 40% of consumers will actually turn to you or make use of the services you provide, be it car repairs or loud musical shows.
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